Privacy Statement
1. General Statement:
We respect your privacy and are committed to protecting it. This privacy
statement explains our policies and practices pertaining to site visitor
information. It is through this disclosure that we intend to provide you
with a level of comfort and confidence in how we collect and use information
through this website, and how you can contact us if you have any questions
or concerns. It is our sincere hope that through this communication of
our data handling practices we will help facilitate a trusting and long-lasting
relationship with you.
2. Information About Our Organization and Website:
This Privacy Statement describes the way Fordnewideas.com collects, uses
and safeguards the personal and non-personal information about you that
we collect or that you provide through this website. This website is owned
and maintained by Ford Global Technologies, Inc. Please send any correspondences
via the feedback form.
The business purpose of this website is to review product ideas and suggestions from the public and non-traditional suppliers. We receive technologies and ideas that will improve current and future products and, if appropriate, channel the ideas and technologies from external sources into Ford Motor Company's research and development departments for review.
This Privacy Statement outlines the information we will collect and how we will use that information in the course of conducting this business. This Statement will also tell you how you can contact us. This statement describes the measures in place to address information security and the protections against collecting and using children's data.
If you have any questions or concerns about our privacy practices, please contact us through our feedback form at www.fordnewideas.com/contactus.html.
3. Personally Identifiable Information We Collect From You and
Methods of Collection:
When you visit Fordnewideas.com we will not collect any personal information
about you (including but not limited to your name, address, telephone
number, and email address) unless you provide it to us voluntarily. If
you opt not to provide us with personal information you can still access
our website; however you will be unable to submit an idea.
Our primary goal in collecting personal information from you when you visit Fordnewideas.com is to provide you the functionality and services you need to have a meaningful experience while using the site features. We need to collect personal information in order to respond to your submissions and communicate with you.
We may also collect personal information from public sources on the Internet or from other correspondences via phone, email or paper correspondences.
4. How We Use the Personally Identifiable Information We Collect:
Personally identifiable information collected on Fordnewideas.com may
be used to:
· Fulfill a site user request (respond to the user, send materials
including e-mails or send other information.
· Respond to your comments or requests for information
· To meet a request for or to develop new products or services
· To make the user experience more customer-friendly
· Generate site analytics that improve our site layout, content,
product offerings and services
· To match personal data collected here with data about you that
we collect offline
· To comply with legal requirements
5. Aggregate (Non-Personally Identifiable) Information We Collect
From You and Methods of Collection:
During a normal visit to our site Fordnewideas.com does collect "aggregate"
information, which is non-personally identifiable information. This means
that we do not track these items on an individual basis that identifies
you, but rather accumulate this info on an aggregate basis that includes
all site visitors. Non-personal information includes tracking the site
pages that you visit or the amount of time you spend on our site.
Our primary goal in collecting aggregate information from you is to be able to perform site metrics that allow us to improve the functionality of the website. We need to collect aggregate information in order to monitor the level of site activity, maintain site security and track demographics.
When you visit our website the server housing the pages automatically generates a "session log." We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we're providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the web site that referred you, the pages you visited and the date and time of those visits.
6. How We Use the Aggregate (Non-Personally Identifiable) Information
We Collect:
Non-Personally identifiable information collected on Fordnewideas.com
may be used to:
· Compile aggregate and statistical data to help in website design
and to identify popular features
· Measure site activity to allow us to update our site to better
meet user wants and needs 6.1
Fordnewideas.com utilizes session log data and your personal and non-personal
data for the purpose of performing analytics on the users' experience
while visiting this site. This analysis:
· Is performed on an aggregate level and does not identify you
or your information personally
· Involves the use of a third party vendor acting on behalf of
Fordnewideas.com
· Is performed in order to improve our website and the user experience
· Any information that is provided to the third party vendor is
to be used only for the purpose of performing the analytics and compiling
reports of the data. The third party vendor is restricted from using this
data in any other way other than to provide these services to Ford Motor
Company and they may not share or resell this data
7. Sharing Your Information
Fordnewideas.com does not sell, rent, share or otherwise provide any of
your personally identifiable information to anyone other than for site
analytics as described above.
Personal information that you provide to us in the course of requesting a product or service through this website may be gathered and stored in one or more of our corporate databases and be used for purposes of contacting you for things like promotional offers, marketing programs, or other communications from this website or other Ford Motor Company websites.
We may share personal information that we collect about you with other companies within the Ford Motor Company family of companies or subsidiaries. Our "family of companies" is the group of companies related to us by common control or ownership. We share information within this "family" as a normal part of conducting business and offering products and services to our customers.
Fordnewideas.com also may share your information with our web development
vendor. This subcontractor is restricted from using this data in any other
way other than to provide services to Ford Motor Company. They may not
share or resell this data.
Fordnewideas.com will disclose your personal information, without notice,
if required to do so by law or in the good faith belief that such action
is necessary to: (a) conform to the edicts of the law or comply with legal
process served on Ford Motor Company or the site; (b) protect and defend
the rights or property of Ford Motor Company and this site; and, (c) act
under exigent circumstances to protect the personal safety of users of
Ford Motor Company, its web sites, or the public.
Site metrics for Fordnewideas.com may be shared with other Ford Motor Company websites or subsidiaries or affiliates. The information shared will be aggregate data and will not include any of your personally identifiable information.
8. Access To and Control Over the Use of Your Information
Fordnewideas.com provides you choices as to whether you want to receive
further contacts from us, and the type of those contacts. We will respond
to ideas submitted to Fordnewideas.com according to our Idea Submission
Rules and Terms & Conditions. Fordnewideas.com also provides a feedback
form where you may submit questions or concerns regarding the information
described on Fordnewideas.com. There are also links to other Ford websites
on Fordnewideas.com for concerns related to other Ford Motor Company offices.
These offices are the Customer Relationship Center, Ford Motor Company
Fund, Stockholder Relations and www.mycareer.ford.com.
9. Security of Your Information
Safeguarding information of visitors to our website is important to us.
We have internally adopted systems, policies and procedures to which we
conform to maintain accuracy of information and to protect information
from loss, misuse or alteration. When you send personal information, such
as credit card numbers or telephone numbers, to Fordnewideas.com we use
"Secure Socket Layers" or SSL to protect your data. SSL is encryption
technology that helps safeguard your personal information against misuse
by unauthorized individuals.
Vendors, contractors or partners of Fordnewideas.com who have access to your personal information in connection with providing services for Fordnewideas.com are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for Fordnewideas.com.
10. Links to Other Sites
Fordnewideas.com provides links to other websites. We encourage you to
review the privacy statements of sites to which you are linked so that
you can understand how those sites collect, use and share your information.
Fordnewideas.com is not responsible for the privacy statements or other
content or data handling practices on other websites.
11. Children's Privacy
Fordnewideas.com does not intend to collect personal information from
children under 13 years of age. Fordnewideas.com provides warnings that
children under the age of 18 should not submit ideas in our Idea Submission
Rules and Idea Submission Terms & Conditions.
12. Complaint Resolution Process
Fordnewideas.com is committed to working with consumers to obtain a fair
and rapid resolution of any complaints or disputes about privacy and the
handling of your data. Please send us your questions or comments regarding
our privacy practices via our feedback form.
13. Contacting Us
If you have any questions or comments concerning this privacy statement
for Fordnewideas.com or have any questions regarding the contents of this
website please contact us via the feedback form.
14. Privacy Statement Effective Date and Revision Days
The effective date of this privacy statement is November 1, 2002.
Occasionally we may update the privacy statement for Fordnewideas.com
in order to accurately reflect any changes to the website or our privacy
practices. In event of an update the new statement will be posted to the
website seven (7) days prior to the changes taking effect.
